About NovoMotion

Motion by design. Powered by Sinovo.

A South African distributor built on technical expertise, honest service, and a commitment to getting industrial automation right the first time.

Who we are

NovoMotion is a South African distributor of Sinovo industrial automation and drive technology products. Based in Durban, we supply and support the full Sinovo range across South African manufacturing and engineering environments — from variable frequency drives and servo systems through to solar pump inverters, soft starters, and PLC & HMI control systems.

Our role goes beyond distribution. We handle everything from initial product specification and procurement through to commissioning guidance, integration support, and after-sales assistance — with documentation and QA processes built for reliability, auditability, and repeatability.

NovoMotion delivers motion by design

Est. 2006

Sinovo founded

200+

Sinovo employees

8,000 m²

Factory footprint

SA local

Technical support

Shenzhen Sinovo
Electric Technologies Co. Ltd

VFDs
Solar Pump Inverters
Servo Systems
Soft Starters
PLC & HMI

Our partnership with Sinovo

We are the official South African distributor of Shenzhen Sinovo Electric Technologies Co. Ltd — a professional automation industry manufacturer established in 2006, with more than 200 employees and an 8,000 m² factory.

Sinovo’s product range covers variable frequency drives, solar pump inverters, soft starters, servo drives, PLCs, and HMIs — all manufactured to exacting standards, with conformal-coated circuit boards engineered for high-temperature, high-humidity, and dusty industrial environments.

As an authorised distributor, we supply the complete Sinovo range with full manufacturer backing, short delivery times via sea and air freight, and the local support to ensure every product is correctly specified, commissioned, and maintained.

What local support means

The difference between a supplier and a distribution partner is what happens after the product arrives.

Technical integration support

In-country commissioning guidance and integration expertise for Sinovo hardware deployed in South African manufacturing environments.

Compliance-ready documentation

Full technical documentation aligned with South African engineering and project management standards.

Freight and logistics management

Sea and air freight options sourced directly from the Sinovo factory. Place an order and we manage the logistics end to end.

FAT workflows and QA documentation

Factory Acceptance Testing checklists and quality assurance processes built for auditability and repeatability — the documentation standard that South African engineering projects demand.

Our team

“Always stay positive, dream big, work smart and enjoy the journey.”

“We should strive to be the best and then pass it on to the rest.”

Want to work with us?

Get in touch for technical advice, product specifications, or a quote.