A South African distributor built on technical expertise, honest service, and a commitment to getting industrial automation right the first time.
NovoMotion is a South African distributor of Sinovo industrial automation and drive technology products. Based in Durban, we supply and support the full Sinovo range across South African manufacturing and engineering environments — from variable frequency drives and servo systems through to solar pump inverters, soft starters, and PLC & HMI control systems.
Our role goes beyond distribution. We handle everything from initial product specification and procurement through to commissioning guidance, integration support, and after-sales assistance — with documentation and QA processes built for reliability, auditability, and repeatability.
NovoMotion delivers motion by design
Sinovo founded
Sinovo employees
Factory footprint
Technical support
VFDs
Solar Pump Inverters
Servo Systems
Soft Starters
PLC & HMI
We are the official South African distributor of Shenzhen Sinovo Electric Technologies Co. Ltd — a professional automation industry manufacturer established in 2006, with more than 200 employees and an 8,000 m² factory.
Sinovo’s product range covers variable frequency drives, solar pump inverters, soft starters, servo drives, PLCs, and HMIs — all manufactured to exacting standards, with conformal-coated circuit boards engineered for high-temperature, high-humidity, and dusty industrial environments.
As an authorised distributor, we supply the complete Sinovo range with full manufacturer backing, short delivery times via sea and air freight, and the local support to ensure every product is correctly specified, commissioned, and maintained.
The difference between a supplier and a distribution partner is what happens after the product arrives.
In-country commissioning guidance and integration expertise for Sinovo hardware deployed in South African manufacturing environments.
Full technical documentation aligned with South African engineering and project management standards.
Sea and air freight options sourced directly from the Sinovo factory. Place an order and we manage the logistics end to end.
Factory Acceptance Testing checklists and quality assurance processes built for auditability and repeatability — the documentation standard that South African engineering projects demand.
“Always stay positive, dream big, work smart and enjoy the journey.”
Denzil Chinnapen – Managing Member
“We should strive to be the best and then pass it on to the rest.”
Mohamed Vadia – Managing Member
Get in touch for technical advice, product specifications, or a quote.